I'm Being RETAILED to death!

So here's the story.

I have started my new journey into a basically new career for me. Failing to be able to handle anymore call centre activity in my brain, I figured that my love of helping people and my need to stay busy might be rewarded in a retail setting.

However, I never, ever thought that I would encounter the people that I have in the business so far. One person, my direct boss, seems to be a caring, ethical person with a liberal mindset and favorable personality qualities. The other, my direct trainer, is quite the opposite.

She, who I will refer her to as from now on, is an uneducated, socially inept, unskilled teacher with the boisterous laugh of a polar bear in heat and then some.

I am constantly being railed for stickers, stickers, stickers! I had no idea that forming clothing for sale could be so intrinsic, that the value of a well placed sticker could bode so well on the selling features of a garment. Apparently, or so I'm told, sticker placement is of utmost importance in the retail field and strict rules must be adhered to in order for that piece of merchandise to sell!

I hope you're getting the sarcasm that I am intending in this post, because, if you can tell, I'm neither fond of stickers nor the person directing me of their terminal importance. Please, I beg of you, if you go into a retail outlet and decide to try on a piece of clothing, please don't mess with the sticker.. it will doom the clerk to an eternal life of re-stickering and could lead to a reaction from that individual like spontaneous outbursts and the like.

Ofcourse, I am just fooling around with the sticker thing. I understand the importance on unification when it comes to a marketing scheme.. but the sticker nazi has got to go.

I'm trying to decrease the space in time between posts, but I get so busy that I don't know what I'm doing.

Currently I am working with numerous people to keep my life afloat and keep www.trancelogic.club, and www.klevr.ca on the air and on the web. I am looking for new clients, so if you know of anyone looking for an  adventurous marketing guy, please let me know. I can be contacted at darren@trancelogic.club any time.

My efforts can be seen at www.klevr.ca and www.trancelogic.club. Chances are if you're reading this you're well aware of what I've been up to, but wait! There's more!

I have just signed on with a store called "Cool As A Moose", located in Halifax's historic properties into a retail management position. For the large part, I took the job to keep my working resume up to date and to learn some new skills from a professional. It never hurts to have experience in multiple realms.

That being said, I remain and will continue searching for my ideal clients for www.klevr.ca and I will always be on the air with www.trancelogic.club. I have recently secured a new talent for www.trancelogic.club.. a very impressive dj by the name of Simon McCann. He is endorsed by some very big names in the EDM world including Judge Jules. I'm really looking forward to having him on, and hope that my listeners will enjoy it too.

My foray into retail management will being at the start of April. Somewhat of an Easter gift you might say. I've been getting some bites through online advertising with www.klevr.ca, but I think the only real way to harbor customers is to get out there and hoof it to the streets. Most digital marketers would have you believe this is the old fashioned way of doing it, but I believe terrestrial marketing still plays a big role in the success of a business. Including word of mouth.

For those of you who are already familiar with my pursuits, wish me luck. For those of you who are not, please visit my sites and take a look at what I'm doing - www.trancelogic.club is all about building an EDM ( Electronic Dance Music) community in Halifax, NS. It's not about raving, it's about the music - there is a huge difference between what you might hear at a rave and what you'll hear on www.trancelogic.club.

In the same respect, www.klevr.ca is primarily a site showcasing my marketing wares, but I am open for business suggestions all the time. Meaning, if you have an idea that you think will fly with some help, let me know and we'll look into it together.

I hope my various pursuits don't confuse you or what I am trying to do for either brand. www.trancelogic.club and www.klevr.ca are both my babies and I intend to nurture them to full maturity.

Cheers for now,

Darren.

Imagine that...

I am currently in the process of figuring out which advertising vehicle is best for my yet unknown website Klevr.ca .

I am considering a campaign. It's with a blogging outfit who are selling me an audience that would probably be right up my alley. It's a smaller budget project, but I'm a smaller business. 

The artwork for Klevr.ca was all produced in house. So I have to get past the publishing credentials for the website concerned. Meaning, I have to get my logo approved for use by a real editor. That's a bit nerve wracking. 

-Measuring Growth-

As my adventure into Internet radio continues, I am learning more and more every day about streaming and the tremendous opportunities there are for marketing and collateral development in the digital world.

As a newbie to the scene (I consider myself a newbie, though I have been at it for approximately six months), I had some idea about server latency and file structure, but I had no idea how directly my organizational habits would affect my process as a dj online.

I have been wading into the world of live streaming bit by bit, doing short shows peppered all over my clock, with no real schedule, mainly because my daytime job didn't allow me to commit to blocks of time during the day.

According to the stats produced by Centova Cast, the broadcasting software utilized by ShoutCast, my listener base is, for the large part, in Europe, Asia and China. This means adjusting my live broadcast schedule to the wee hours of the morning if I want to foster that audience. Though I'm sure that I do, I haven't quite figured out how I'm going to make the transition from daylight to darkness for my broadcasts.

Recording "live shows" is always an option - and I do have some ideas for a show rambling around in my brain which includes a show called "Remedy Radio"; though I'm not sure exactly what the premise of the show would be as of yet I am sure that I can come up with something compelling that may even be commercially viable.

I'm thinking that "Remedy Radio" could be a show on Trancelogic.club about the marijuana culture in Canada - not a "Cheech and Chong" type show, but something that is both entertaining and informative about the recreational and medicinal use of marijuana in Canada. Right now it's  just a shell of an idea, but I plan on developing it in the very near future.

Trancelogic.club is still a baby. I'm running on auto dj for the majority of the time because the reality of working a 9-5 job is sucking all of the energy I have out of me that could go into producing spots, shows and selling the concept of Trancelogic.club to appropriate interests in the business community. But I am determined to continue building on what I already have.

If you would have told me six months ago that I would be broadcasting live to the world via the Internet I may have doubted you. At the same time, if you would have told me that I would be conquering the use of Centova Cast and utilizing encoding software I may have doubted you. But the fact is, there has been progress, and that progress will continue on into the new year.

The Visitor Will Come Soon

In a few short weeks my friend from Toronto will be visiting me in the city of Halifax, where I reside, alone with no cat or dog to keep me company. Though this is to my advantage as well (the no cat or dog thing) because I don't have to deal with dander. I'm hoping that my friend finds the city delightful and inviting, so that he may chose to return at a later date.

I am relaxing in my bat cave today in anticipation of the large bird that I'm going to eat on Sunday. The bird, with all the other stuff, I'm sure will be delicious. Too bad I couldn't just pop in as the invisible man and help myself. No, I'm afraid my presence will be all to well known.

I feel as though I am going through a transition in my life, from someone who panics to a thinker. If you have to ask what I mean by that, congratulations, you have made it to this point in your life with relative ease. Panic and anxiety can completely immobilize you in fits of fear and to experience them is frightening.

The term thinker is from my own head. I'm not quoting anyone or anything. As someone who has been prone to anxiety in the past I know how it can be; I've experienced it first hand. The term "thinker" just seems appropriate because, given that other checks and balances are in place, you can literally think your way into or out of just about any situation.

But of course, the groundwork has to be laid before you can jump right in. A good therapist and a great prescription are good starts. But you need to have good friends as well, some kind of social network. And everyone should be allowed to have the right to meaningful employment, whatever meaningful means to them.

In a few short weeks, the days will be shorter and the nights will be colder. I will be enjoying the company of my friend at a local pub - and we're all going to talk about hopes, dreams and fears. Let's work on making the fears go away and proliferate hopes and dreams into each of our lives.

The Post With the Most

Halifax, Nova Scotia, Canada

I'm listening to Armin Van Buren, contemplating the meaning of life. No, not really, but just really happy today about today being today. It has been a good day. Things that I didn't expect to happen, happened. It felt good to be the recipient of some positive feedback!!

I've got a couple of compliments on the radio station www.tranceradio.ca . Some people are really into the type of music we play. I know in Europe the EDM genre is huge; a much better developed presence for sure. Halifax radio is just radio.

Our audience is from all over the world, but 75% of our audience is homegrown. We have friends in Norway, Iceland, India, London, Ireland, all over the world. I had a listener from China for several nights in a row. Cool...I'm into that cultural exchange!

My goal is to have 50-60 listeners regularly (daily) to start off, but I would like to get much  much bigger than that. Not too big - but big enough to host some parties and get some artists on board for premiers and interviews.

Does this sound like a large task? It is. But it's something that I want to do. It's in my bucket.

Scream Media Rocks. 

October 2, 2017

Not so all of a sudden, positivity has come to play an integral part in my life. I am finding it very difficult to find people who share my outlook, and can only hope that those of you who chose to read my stuff can see that a positive attitude is paramount to success. No shit. It really means something.

I have people coaching me from all sides, each trying to move me toward a particular goal or position in life that I am not prepared to accept for myself, but still, they push, refusing to render the image that is my giving them the finger as I move successfully off into the future.

I'm not into playing games. Nor am I into the blame game. Life is life and it often involves shit that we don't want to deal with. But for every success, there is a small glimmer of light, like a smoldering flame underneath a giant piece of newspaper in a bonfire.

I want to win the game of life. But I'm not sure what a win looks like for me yet. The verdict is out. I am feeling very hopeful about positive things to come. I hope it remains that way for everyone at least for a little while. But, beware, for after the pumpkins comes Christmas carols! Fuck me.

www.trancelogic.club is going swimmingly. I'm enjoying it so much I'm losing my weekends to it - which is fine, but I have to find a mate to hang with after the station is turned down. I don't mind being alone, but in these cooler nights of autumn in Halifax, it would be nice to have someone to cuddle up with. www.trancelogic.club will be debuting a new DJ this month. DJ Darren. The schedule isn't done yet, but I'll post it as soon as it is.

Everybody needs a little TLC!