The Survey.
A comprehensive customer or consumer survey can go a long way to help you plan and implement your marketing strategies for your company. A good survey can take some time to prepare because the number of questions you ask should be limited to keep the attention of the survey subject.
The survey can be done in person, or it can take place online, and it usually helps to offer some kind of incentive to those that agree to take the survey. Plenty of people will give you friction, or they will just pass you by totally and not participate.
But diligence will ensure that you get a favorable number of surveys completed. What is the magic number? Well that’s hard to say. I have a friend that spent the better part of an entire day soliciting people in a high income are of Toronto, and even with an offering a token gift for their thoughts, she only managed to get ten willing respondents out of thousands who travelled by.
Tenacity and patience are certainly good characteristics to have when doing your survey. Keep in mind though, that metrics are very important.
How you set up your questions is up to you but keep in mind that a long survey will probably result in less participation. The KISS method is usually the best method of all.
If you choose to do your survey online, be sure to use your Facebook, Twitter and other social marketing accounts to direct people to your survey. In general a ten percent return on invites to complete the survey is quite good.
I've done surveys for everything from newspapers to broadcast operations, and have grown quite fond of the challenge that harvesting respondents. Do you need more information about this or other concerns with your small business? Remember; Scream Media is always available for a consultation, in person or via telephone.
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